The Pacesetter Pod

Ep12: What The Airlines Can Teach You About M&A Communications


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The success of your M&A integration hinges on your communication with all parties involved. Yet despite having best practices, communication templates, and literature on successful communications, we tend to fall short, especially when it comes to the folks whose stability gets upended by an M&A.

I've recently experienced something like this when a blizzard delayed my flight home by 48 hours. At first, the airlines gave me a masterclass in communication, until, well, they ran out of solutions, and I had to book my flights home myself.

The same exact thing happens when you interrupt your stakeholders' stability in an M&A. And in this episode, I reveal how to communicate effectively with every party involved (even when you don't have the solution).

Want to improve your communication, so your M&A succeeds instead of being a massive failure?

Listen now!

Show Highlights Include:

  • Why the success of your M&A integration hinges on communication (and how to communicate more effectively for all parties involved) (1:27)
  • How relying on communication templates, best practices, and stakeholder's analysis can't replace effective communication (and may sabotage your deal) (3:17)
  • The "Delayed Flight" communication secret for keeping even the most disgruntled members in an M&A satisfied (4:37)
  • Why apologizing to affected members of an M&A won't give anyone comfort (and how the "AGPR" method does) (10:03)
  • How an unanticipated concern in an M&A gives you a chance to build confidence for everyone involved (even if you don't have the solution yet) (12:35)
  • WHy providing differing options as solutions shifts the burden from you onto your stakeholders (and why making a decision creates the best-case scenario for them) (15:21)
  • The 3 underlying principles your M&A must have or else you risk undermining the success of your deal (21:53)

For more about Joe Mosher, go here:

https://moshercg.com/

https://www.linkedin.com/in/joemosher/

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The Pacesetter PodBy Joe Mosher

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