Snail mucin, "glass" or "mochi" skin, BB creams, face masks galore... if you are even remotely interested in makeup and skincare, you've probably noticed the rising influence (bordering on takeover) of Korean beauty in America. Emphasizing skin care and a more "demure" look, Korean beauty products have gone mainstream in the US and are everywhere now from Sephora to Walmart.

What's behind the rise of K-beauty products in the US? Do these products even work? What are the beauty standards that underpin them? What about the more invasive beauty procedures (like plastic surgery) that Korea has also become known for?

As Asian-Americans (including one resident Korean-American, one makeup and skincare connoisseur, and one professed "cavewoman" skincare adherent :) we've got the exclusive cross-cultural breakdown for you in this fun and honest look at the K-beauty phenomenon in America.