When it comes to building marketing campaigns, there are an endless array of variables to test - from images, videos, ad copy, offers, and more. How do you know when to test and when to tweak?   In this episode, Corrin and Jack take a look at the process of testing and optimizing campaigns that are specifically meant to build a list of fans. Get clarity on how to structure your campaigns for maximum success and what the steps after Permission look like!   If you're preparing campaigns and found yourself second-guessing your structure and testing methodology, check your smarts with us in this episode!   DISCOVER: What variables are important to test when targeting your fans When it makes sense to TEST and when it's wise to TWEAK How to commit to nurturing your fans once they sign up What testing and post mortem analysis can do for your marketing mind PLUS: A look at some of the bonuses planned for the upcoming Permission Marketing for Musicians training!