Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has it, he can sell ice to an eskimo, so if you're lucky we'll even get a sales tip or two!

To find out more about John's company, J. Caldwell Custom Pools, visit: https://www.jcaldwellcustompools.com

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To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com