Selling directly to cold audiences that don't already know and love your music is a challenge that separates artists from many other types of businesses. Simply put, it's not an easy feat without name recognition or a fanbase to support the effort.

 

In this episode of Creative Juice, Corrin and Jack walk through some of the pitfalls and successes that can be gleaned through an experimental pay-what-you-want sales funnel that Corrin has been testing with her own solo music! We dig into the nitty-gritty of audience testing, ROI tracking, and beyond.

 

If you've ever been curious about why directly selling to unaware audiences can be challenging, this episode will shed some light on the subject!

 

DISCOVER:

-What pitfalls exist for musicians marketing sales direct to cold audiences

-Why meticulous tracking is critical to not burning money

-What artists need to consider before even thinking about testing cold traffic sales

-How budget plays a role in Facebook Ad Auction competition

-What back-end e-commerce infrastructure is needed for customer creation

-Why this strategy is NOT right for all artists

 

RESOURCES:

Join INDIEPRO and get access to 14 music marketing trainings!