Show Highlights:

• External forces that challenge co-ops in today's ag world. [00:36]
• The myth of co-op member alignment vs. diverging needs. [02:18]
• Explore the key drivers of co-op member misalignment. [07:07]
• Observable signals and costs of misalignment in co-ops. [11:06]
• Why co-ops must segment members like a business, not a club. [13:31]
• Successful explicit segmentation criteria for co-ops. [14:32]
• Leaning into the discomfort of strategic segmentation. [17:00]
• The mechanics of segmentation and pitfalls to avoid. [18:58]
• Embracing tough inevitable trade-offs to let clarity win. [22:18]
• Discover clear signs of effective member segmentation. [26:36]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.