Today on Welcome to Cloudlandia, Our discussion unravels the surprises of Ontario's geography, the nuances of tariff wars, and the timeless drive for ambition, ensuring you're well-equipped with insights into how technology continues to redefine the global landscape.

Discover how NuCom's innovative app is revolutionizing sleep and relaxation. We dive into the specifics of how its unique audio tracks, like "Summer Night," are enhancing REM and deep sleep, all while adding a humorous twist with a comparison to Italian driving laws. With separate audio for each ear and playful suggestions for use, you'll learn how this app is setting new standards for flexibility and effectiveness in achieving tranquility.

Finally, we ponder the evolving nature of trust in a world increasingly dominated by AI and digital interactions. Drawing inspiration from thinkers like Jacques Ellul and Thomas Sowell, we discuss the societal shifts driven by technological advances and the potential need for encryption to verify digital identities.

Links:
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com

(AI transcript provided as supporting material and may contain errors)

Dan: Ah, Mr Jackson. General Jackson. General Jackson. Dictator Jackson

Dean: Now there's two thoughts that are hard to contain in the brain at the same time. Are you in Toronto or at the cottage today? At the cottage, look at you, okay.

Dan: Yeah, all is well, very nice day, yeah, except our water went out and so we can't get it fixed until tomorrow morning because it's cottage country. Till tomorrow morning because it's cottage country. And you know, this is not one of those 24-7 everybody's available places on the planet.

Dean: Where do people in cottage country go to get away from the hustle and bustle of cottage country on the weekends?

Dan: Yeah, it's a good question. It's a good question. It's a good question they go about two hours north.

Dean: It feels like that's the appropriate amount of distance to make it feel like you're getting away.

Dan: In the wild.

Dean: Yeah.

Dan: So we're having to use lake water for priming the vital plumbing.

Dean: The plumbing you have to do.

Dan: You have to have pails of water to do that and we'll do. Even though it feels like a third world situation, that's actually a first world problem.

Dean: You're right, you're exactly right.

Dan: Yeah, yeah, beautiful day, though. Nice and bright, and the water is surprisingly warm because we had a cold winter and the spring was really cold and we have a very deep lake. It's about um the depth meters on the boats go down to 300 feet, so that's a pretty deep lake that's a deep lake.

Yeah, yeah, so here we are here's a factoid that blew my mind. The province of Ontario, which is huge it's 1,000 miles north to south and it's 1,200 miles east to west has 250,000 freshwater lakes, and that's half the freshwater lakes on the planet. Isn't that amazing?

Dean: Yeah, I heard a little. There's some interesting Ontario facts. I remember being awed when I found out that you could drive the entire distance from Toronto to Florida north and still be in Ontario.

Dan: Yeah.

Dean: Yeah, yeah.

Dan: Yeah, If you go from the furthest east, which is Cornwall a little town called Cornwall to the furthest west, which is a town called Kenora Right, kenora to the furthest west, which is a town called canora right, uh, canora. It's the same distance from that as from washington dc to kansas city. Oh, that's amazing yeah I had a good.

Dean: I had a friend who was from canora. He was an olympic decathlete, michael sm. He was on the Olympic decathlon team and that's where he was from Kenora, kenora.

Dan: Mm-hmm. Yeah, yeah, it's a lot of big. I mean most of it's bugs, you know most of it's bugs. It's not, you know, the 90% of the Ontario population lives within an hour 100 miles of the? U, lives within an hour a hundred miles of the US. Yeah, yeah, you know, I mean that's it's if you go from the east coast to the west coast of Canada. It's just a 3,200 mile ribbon, about a hundred miles high that's really can't. From a human standpoint, that's really Canada. Everything else is just bugs yeah.

Dean: So it's very. I guess you've been following the latest in the tariff wars. You know again Canada with the oh yeah, well, we're going to tax all your digital things, okay.

Dan: Okay, yeah, okay we're done. Yeah, we're done. That's it Good luck Stay tuned.

Dean: We'll let you know how much we're going to charge you to do business. I mean, where does this posturing end, you know? Where do you see this heading?

Dan: Well, when you say posturing, you're Well.

Dean: I don't think I mean it's.

Dan: There's a no. It's the reworking of every single trade agreement with every single country on the planet, which they can do now because they have AI. Yeah, I mean, you could never do this stuff before. That's why using past precedents of tariffs and everything else is meaningless.

Dean: Well, here's an example.

Dan: If the bombing of Iran, which happened in recent history, iran which happened in recent history, if that had happened 30 years ago, you would have had a real oil and gas crunch in the world.

Everything would crunch, but because people have instant communications and they have the ability to adjust things immediately. Now, all those things which in the past they said well, if you do that, then this is going to happen. Now I don't think anything's going to happen, Everybody's just going to adjust. First of all, they've already built in what they're going to do before it happens. You know, if this happens, then this is what we're going to do.

And everybody's interconnected, so messages go out, you know they drop the bomb, the news comes through and in that let's say hour's time for everybody involved. Probably you know 10 billion decisions have been made and agreed on and everybody's off and running again. Yes, yeah.

Dean: Yeah, it's amazing how this everything can absorb.

Dan: I think the AI changes politics. I think it changes, I think it changes everything. Mm-hmm, mm-hmm.

Dean: Agreed, yeah, but, but, but not necessarily in any predictable way, mm-hmm. Right, exactly.

Dan: Yeah.

Dean: But meanwhile we are a timeless technology.

Dan: We are.

Dean: I was rereading you Are a Timeless Technology. Yeah, these books, Dan, are so good oh thank you. Yeah, I mean, they really are, and it's just more and more impressive when you see them all you know lined up 40 of them, or 44 of them, or whatever. I'm on 43.

Dan: I'm on 43. 43 of them yeah, I'm on 43. I'm on 43. 43 of them, yeah, yeah, yeah, yeah. This one's called Always More Ambitious, and we talked about this in the recent In the free zone yeah. In the free zone that I'm seeing ambition as just the capability platform for all other capabilities.

Dean: Yes, you know, you have ambition and you know or you don't.

Dan: And then agency goes along with that concept that, depending on your ambition, you have the ability to adjust very, very quickly to new things. For example, getting here and, uh, it was very interesting. We got here yesterday and, um, we had an early dinner. We had an early steak dinner because we were going to a party and we didn't think that they would have the kind of steak at the party that we were right, they didn't have any steak at all.

Oh, boy, and they had everything that I'm eating steak. The reason I'm eating steak is not to eat the stuff that's at the party. Right, exactly, yes, I mean, I'm just following in the paths of the mentor here, of the mentor here, anyway, anyway, um, so you know, all the water was working and everything, and when we went to the party we came home and the water didn't work and it's some electrical connection you know, that in the related to the pump and um and anyway, and I just adjusted.

you know, it was still light out, so I got a bucket and I went down to the lake and I got a bucket full of water and I brought it up and you know, and I was really pleased with OK. Ok, scene change.

Dean: Yeah right, Exactly yeah. Scene change.

Dan: Ok, you, you gotta adjust to the new one, and I'm new reality, right yeah, new reality.

Okay, what you thought was going to happen isn't going to happen. Something is going to happen and that's agency. That's really what agency is in the world. It's your ability to switch channels that there's a new situation and you have the ability not to say, oh, I'm, oh, why, jane? You know, and you know that long line of things where, maybe 10 years ago, I was really ticked off and you know and, uh, you know, you know, I checked if I had any irish whiskey, just to to dead dead in the pain.

Dean: All right.

Dan: Yeah, and I just adjusted. You know? Yeah, this morning I took a Pyrex you know, the bowls you use to mix things, the mixing bowls you know, yes and I just filled it up with water, put it in the microwave. It still works, the microwave. Went and I shaved, you know, and.

Dean: I shaved Right. There you go.

Dan: Yeah, you can do a washcloth bath if you need to. Warm water, yeah, but the interesting thing about it is that I think that you don't have agency unless you have ambition. In other words, you have to have a fix on the future, that you're going to achieve this, you're going to achieve this, you're going to achieve this, and it's out of that ambition that you constantly develop new capabilities. And then the other thing is you utilize all the capabilities you have if something goes you know goes unpredictable.

Dean: Yeah.

Dan: Yeah.

Dean: And my.

Dan: Thing is that this is the world. Now, I mean, you know and so, and anyway it's, it's an interesting thing, you know but I'm really enjoying. I'm really enjoying my relationship with perplexity. I'm sort of a one master, I'm a one master dog.

Dean: Right, exactly.

Dan: Like I listened to Mike Koenigs and he's investigated 10 new AIs in the four weeks since I talked to him last.

Dean: He's doing that there.

Dan: I'm just going developing this working relationship with one.

Dean: I don't even know.

Dan: If it's, is it a good one? I don't even know if perplexity is one of the top ones, you know, but it's good for my purposes.

Dean: Well, for certain things it is yeah, for just gathering and contextualizing internet search stuff. But you know I look at Mike, as you often talk about Joe Polish, that you know. You don't need to know everybody, you need to know Joe Polish. I just need to know Joe, anybody you want to meet, you just mention it to Joe and he can make it happen. And I'd look at Mike Koenigs like that with AI tools. We don't need to know all the AI tools.

Dan: We just need to stay in touch with Mike.

Dean: Mike and Lior and Evan, you know we're surrounded by people who are on the.

Dan: Yeah. And Tom Labatt do you know Tom, yeah, well, tom has created this AI mindset course that he's doing. And and he he comes to every one of our 10 times. Our connector calls, you know the two hour Zoom calls. So we've got every month I have two for 10x and I have two for FreeZone and and he's in breakout groups and every time he's in a breakout group. He acquires another customer.

Dean: Right.

Dan: And then I'll have Mike talk about what he's discovered recently. His number goes into chat and you know know, 10 people phone him up and say what's this all about? And it's amazing the, the uh, what I would say the um, um progress in our strategic coach clients just acquiring ai knowledge and mindsets and capabilities just by having one person who I just get him to talk to on a Zoom call.

Dean: Yeah, it's pretty amazing yeah.

Dan: I think this is kind of how electricity got foothold. Did you get electricity in your house? Yeah, yeah, yeah and you have electric lights. Yeah yeah, yeah, yeah, and you have electric lights. Yeah, yeah, I do, yeah, yeah, you know, it's, you know. And then all sorts of new electrical devices are being created.

Dean: Yes, that's what I'm curious, charlotte about the, the, uh. What were the first sort of wave of electrified uh conveniences? You know that. Where did we? Where did we start? I know it started with lights, but then.

Dan: Yeah, I think lights obviously were the first. Yeah, yeah. It would have taken some doing, I think actually. I mean, once you have a light bulb and they're being manufactured, it's a pretty easy. You can understand how quickly it could be adapted. But all the other things like electric heaters, that would take a lot of thinking.

Dean: Before what we're used to as the kind of two or three prong, you know thing that we stick into the wall. Before that was invented, the the attachment was that you would plug it into the light socket.

Dan: Oh yeah, that was how you would access the electricity. That's right, you had a little screw in. Right, you had a little screw in that you could put in. Yeah, I remember having those yeah.

Dean: Very interesting, that's right.

Dan: Right, yeah, yeah. And then you created lawn wires that you could, you know you could you know, it's like a pug, but you needed something to screw into the light socket.

Dean: Yeah, yeah, yeah, very, I mean it's, it's so. Yeah, what a. What a time. We had a great um. I don't know if we recorded um. We uh, chad and I did a vcr formula workshop the day in toronto, in toronto, yeah, and that was a really the first time we'd done anything like a sort of formalized full-day exploration. It's amazing to see just how many you know shining a light for people on their VCR assets and thinking of it as currency and thinking of it as currency and it's amazing how, you know, seeing it apply to others kind of opens their eyes to the opportunities that they have.

You know, yeah, it was really I'm very excited about the, just the adaptability of it. It's a really great framework.

Dan: Have you gotten? Your NuCom yet?

Dean: I have absolutely.

Dan: I really love it what's your favorite? I have different. First of all, I use the one at night that sounds like crickets. Okay, yeah, you know, it's 10 hours, you can put it on for 10.

It's called Summer Night and it's got some. There's a sort of faint music track to it. But my aura, I noticed my aura that my REM scores went up, my deep sleep scores went up and the numbers you know. Usually I'm in the high 70s. You know 79, 80, and they jumped to 86, 87. And that's just for sleep, which is great. So I've had about two weeks like that where I would say I'm probably my sleep scores I'll just pick a number there but it's probably up around 50, 15, 15, better in all the categories and that and. But the one thing is the readiness. The readiness because I play the trackster in the day. But the one thing is the readiness, the readiness because I play the trackster in the day.

But the one that I really like to have on when I'm working is ignite okay yeah, it's a. It's a really terrific. It's really terrific, that's right I haven't used any of the daytime. Uh, yeah, the daytime yeah, yeah, and then the rescue is really great. Okay, yeah, and you know For people listening.

Dean: We're talking about an app on iPhone called NuCom N-U N-U-Com, yeah, and it's basically, you know, waves, background music. I mean, it's masked by music, but it's essentially waves.

Dan: Apparently. We were in Nashville last week and David Hasse is experimenting with it. He says what they have is that they have two separate tracks. I use earphones and one track comes in through your right ear, one comes and your brain has to put the two tracks together, and that's what uh, so it elevates the brain waves or kind of takes the brain waves down. And there's music.

Dean: You know the music yeah over and uh, but I noticed mentioned to me that the music is incidental, that the music has nothing to do with it.

Dan: No, that's exactly right, it just gives your brain something to hold on to Attached to yeah. And then Rescue is really great. I mean that one. Just you know if you have any upset or anything, or you're just really busy, or you're enjoying anything. You just put it on, it just calms you right down.

Dean: Did you notice that the recommendation on Ignite is to not use more than 60 minutes a day?

Dan: Yeah, I doubt if I do. I think it's about a 14-minute track. Oh, okay, yeah, interesting, yeah, but that's a suggestion.

Dean: Yeah, it is a suggestion. That's right, that's funny.

Dan: Now what you're talking about. There is a suggestion. That's right, Now what you're talking about. There is a suggestion.

Dean: That's all suggested. That's right.

Dan: That reminds me of I was in Italy, I was on the Amalfi Coast and Italians have a very interesting approach to laws and regulations, you know. So we were going down the street and I was sitting right next to the bus driver, we were on a bus and a whole group of people on the bus, and so we come down to a perpendicular stop. You know you can't go across, you have to turn, and the sign is clearly says to the, and the driver turns to the left, and I said I think that was a right-hand turn. He said merely a suggestion. I love it.

Dean: That's great.

Dan: Merely a suggestion. Yeah, that's funny, yeah, yeah, yeah, that's funny. Have lawsuits, you know, like something like this. I mean, it's a litigious country, the.

Dean: United States.

Dan: Yeah, and so you know they may be mentally unbalanced, you know they may be having all sorts of problems. And they said why don't we just put in recommended not to use it more than an hour? So I think that's really what it is. That's funny. Yeah, Like the Ten Commandments, you know, I mean the suggestions yeah, there are ten suggestions, you know, yeah, yeah, but break two of them at the same time and you're going to find out. It's more than a suggestion.

Yeah, fool around and find out, yeah I think in terms of book titles, that's a good bit. Pull around and find out. That's right, exactly. So what would you say is uh, just going on the theme of pulling around and find out that you've discovered is that there's things with AI that probably shouldn't go down that road.

Dean: Anything. Just philosophically, I'm more and more resolute in my idea of not spending any time learning the particular skill or learning the particular tool, because I really, if I look at it that fundamentally, if you think about it as a generative tool or as a collaboration, creating either images or words or picture or uh, you know, sound or video, that's the big four. Right, those are the underlying things. There's any number of rapidly evolving and more nuanced ways to do all of those things and you're starting to see some specialists in them now, like, I think, things like you know, eleven Labs has really focused on the voice emulation now and they're really like it is flawless. I mean, it's really super what you can do with generated, uh, voice. Now even they can get emotion and I think it's almost like the equivalent of musical notations, like you can say, you know, uh, you know pianissimo or or forte.

You know you can give the intention of how you're supposed to play this piece. Uh, so you get a sense that they can say you know whispers, or quietly, or or excited, or giggles, or you know you can add the sentiment to the voice, and so you just think, just to know that, whatever you can imagine, you can get an audio that is flawless of your own voice or any voice that you want to create. You can create a. There is a tool or a set of tools that will allow you to prompt video, you know flawlessly, and that's going to constantly evolve. I mean, there are many tools that do like.

It's kind of like this race that we're all in the first leg of the relay race here, and so it started out with Sora was able to create the video, and then the next you know, the VO three, you know less than a month ago, came out and is the far winner by now. So any time that you spend like learning that technical skill is I don't think that's going to be time well well spent, because there's any number of people who could do those things. So I think I'm more, you know, I'm more guessing and betting that imagination is going to be more valuable than industriousness in that.

Dan: One thing, and I'd just like to get your take on this, that the crucial quality that makes human things work, human activities, human teamwork and everything is trust you know, and that you're actually dealing with something that you can trust. Ok, and I'm just wondering if the constant evolution of artificial intelligence is going to encourage people to make sure that they're actually dealing with the person in person, that you're actually dealing with another human being in person.

Well, I see that in contact with this person or you've got some sort of encryption type mechanism that can guarantee you that the person that you're dealing with digitally is actually the person? And I'm just wondering, because humans, the need for trust overrides any kind of technology.

Dean: I agree with you. I mean that's. I think we're going to see, I think we're going to see a more. We're going to react to that that we're going to value human, like I look at now that we are at a point that anything you see on video is immediately questioned that might be especially, yeah, especially if you, if it's introducing a new thought or it's counter to what you might think, or if it's trying to persuade you of something is.

My immediate thought is is that real? You know, you know, I just wonder. You know what I was? I was thinking about Dan. You used to talk about the evolution of the signs. You know where it said the best Italian food on the street? Yeah, the evolution was in the town. Two furniture companies, yeah two furniture companies Best furniture. What was it?

Dan: Yeah, best furniture companies, best furniture, what was it? Yeah, best furniture store on the street. So the other one comes back and says best, you know best furniture store in the town. And the other one says the other one comes back, state the other one comes back country. The other one comes back Western Hemisphere, the other one comes back planet, the other one comes back solar system and finally it's so far out, it's in the Milky Way. And the other one comes back and says best store on the street.

Dean: Right, exactly, and I think that's where we're. I think that's where we're.

Dan: Yeah. Anything to differentiate anything to differentiate, I mean the other thing is differentiation. You know, yeah, yeah, yeah and yeah, so no. I go back to Hayek. He's an economist, fa Hayek, and he said that he was talking about capitalism. And he said the big problem with capitalism is that it was named by its enemies. It was named by the whole group of people.

You know, marx was the foremost person you know and he, you know, wrote a book, das Capital, you know, and everything else, and they thought it was all about capital. And he says actually, capital is actually a byproduct of the system. He said what capitalism is is an ever expanding system of increasing cooperation among strangers. He says it's just constant going out from ourselves where we can trust that we can cooperate with strangers. And he says most places in history and most places still on the planet, the only people you can trust are our friends and family our friends and family.

That limits enormously cooperation, eliminates collaboration, eliminates innovation, eliminates everything if you can only trust the people that you know. He said that basically what capitalism is. It's got this amazing number of structures and processes and agreements and laws and everything that allow you to deal with someone you don't know halfway around the planet and money is exchanged and you feel okay about that and you know, there was a great book and I've recommended it again and again called the One-to-One Future. I've read it.

Dean: I've read it. Yeah, yeah, this was written back in the 90s, yeah, and that was one of the things that they talked about was this privacy, that, and I don't see it happening as much, but we're certainly ready for it and and going to appreciate having a, an intermediary, having a trusted advocate for all of the things you know. That that's that we share everything with that one trusted person and trust them to vet and represent us out into the world.

Dan: It's really interesting. It would have been at a Free Zone workshop, because those are the only workshops that I actually do, and somebody asked. Babs was in the room and they said that you know how many of your signups for the program you know, the last 12 months and you know we had just short of a thousand a thousand signups and you know, and we know what the influence was because we have the contact we have the, you know, we have the conversations between the salesperson and the person who signs up, and somebody asked how many of them come directly from direct referrals.

It's 85%. It's not the only thing They'll read books. They'll see podcasts.

Dean: Yeah.

Dan: Yeah and everything like that, but it's still that direct referral of someone whose judgment they totally trust is the deciding factor.

Dean: Yes, yeah, amazing, right, and that's.

Dan: I mean, here we are. We're 36 years down. We're using all kinds of marketing tools. We're using podcasts, we're using books. We're using books, we're using social media. And it struck me one day. I said how do people know me on social media? I said I never use social media. I've never. I've never. Actually, I don't even know how to. I don't even know how to use social media.

Dean: I wouldn't know how to get on and everything else.

Dan: So I went to our social media director and I said um, how am I on social media? He says dan, you're out there, there you're doing every day you're doing 100 things a day you know you know.

and he went down the list of all the different uh platforms that I'm in and I said uh. I said oh, I didn't know that. I said, do I look good? He said oh, yeah. He says yeah, nothing but the best, but I'm just using it as a broadcast medium. You know, I'm not using it as an interactive medium. Right Well, I'm not. We're using it as an interactive medium, but I'm not.

Dean: Right.

Dan: Yeah.

Dean: Yeah, that's all that matters, right, I mean, and it's actually you, yeah, it's your words, but you're using, you know, keeping, like you say, somebody between you and the technology.

Dan: Yeah, yeah, yeah, always keep a smart person. Right A smart person between yourself and the technology.

Dean: Yeah, yeah, yeah.

Dan: Yeah. So yeah, I was at the party. I had this party that was sort of a beach, had this party that was sort of a beach. You know, we have an island, but there are about 15 couples of one kind or another at the party last night, most of whom I didn't know, but I got talking and they were talking about the technology and everything like that.

it was about a three person and myself and we were talking and they said, geez, you know, I mean it's driving me crazy and everything like that. And one of them said, dan, how are you approaching this? And I said, well, I'm taking a sort of different approach. And I just went through and I described my relationship to television, my relationship to social media, my relationship to the you know, my iPhone and everything else. And they said, boy, that's a really different approach. And I said, yeah, and I said you know we're growing, you know the company's growing, and you know everybody who needs to find out.

what they need to find out is finding that out and everything else. So yeah, but I don't have to be involved in any of it.

Dean: Right, yeah, you know, you're proof that it's. You can be in it, but not of it.

Dan: Yeah, I think that's part of the thing.

Yeah, but there's kind of a well, we're probably on this podcast, we're developing sort of an AI wisdom, because I think wisdom what matters is that you can adapt a particular strategy and just think of it, you know, and just stick with it. There's just something that you can stick with and it doesn't cause you any harm. Yeah, the one thing that I have learned is that the input between me and perplexity has to be 50-50. And the way I do it, dean, is I trigger everything with a fast filter, so I'll do the best result. You have just one box. I put the best result. You have just one box, I put the best result. That becomes the anchor of the particular project that I'm working on with Perpuxy.

I'll just take it and stick it in there. Then I'll write one of the success criteria, okay, and then I'll take the success criteria and I said okay, now I want to create two paragraphs. Okay, so I've got the anchor paragraph and I've got this new paragraph. I want to take the central message of this success criteria and I want to modify whatever I wrote down in the lead and bring it back as a 100-word introduction where the success criteria has 50 words. Okay.

And then what I'll do is I go to a mindset scorecard and I'll start creating mindsets and I'll take a mindset and I said, okay, I want to take this mindset and I want to change the meaning of the two paragraphs and it comes down and then after a certain point I said okay, let's introduce another. So I'm going back and forth where it's delivering a product but then I'm creating something new and inserting it into the product, and it's kind of like this back and forth conversation.

Dean: You're using perplexity for this Perplexity yeah. Yeah.

Dan: Yeah, and it has a really nice feeling to it that it's doing some magic. You know it's doing magic tricks. It's carrying out instructions instantaneously. You know three or four seconds. And then I read what I wrote and then it gives me a new idea. Then I write down the idea in the pass filter or the mindset scorecard and then I insert that new idea and say, okay, modify everything above with this new thought, and it's really terrific, it really works really great, yeah, okay, and you know it's, and what's really interesting about?

I'll go do this. And then, down at the bottom, it creates a unique summary of everything that we're talking about, and I didn't ask it for a summary, but it creates a summary.

Dean: That's amazing, isn't it?

Dan: Yeah, yeah, yeah.

Dean: Yeah, this is. You know. I really enjoyed the new tool that we did in the FreeZone workshop. This time I forget what the tool is called.

Dan: I had three. I had the six-year your best six years ever. Was it that one we also?

Dean: had.

Always More Ambitious, always well, always more ambitious was great too, but yeah, that uh. But that six year your best six years ever is. That's such a good thing that if you just imagine that that's the, the lens that you're looking at the present through that, you're always. It's a durable thing. I try and explain to people I've had this framework of thinking in terms of the next hundred weeks is kind of a the long-term like actionable thing that you can have a big impact in a hundred weeks on something. But it's gonna happen kind of a hundred days at a time, kind of like quarters I guess, if you think about two years. But I've really found that everything comes down to the real actionable things are the next 100 hours and the next 100 minutes.

And those I can find that I can allocate those 50 minute focus finders that. I do those sessions, it's like that's really the only. It's the only thing is to the extent that we're able to get our turn our ambitions into actions that correlate with those right that align, aligning our actions with our ambitions because a lot of people are ambitious on theoretically ambitious, uh, as opposed to applied ambition.

Dan: They're not actionably ambitious.

Dean: Actionably ambitious. I think that there's something to that, Dan.

Dan: Yeah.

Dean: And it's frustrating yeah.

Dan: Yeah.

Dean: Yeah.

Dan: I think that's a really good, theoretically ambitious, but not actionably ambitious, yeah, and I think that's a really good theoretically ambitious but not actually ambitious, yeah, and I think that theoretically ambitious just puts you totally in the gap really fast. Absolutely Okay, because you have no proof, you're never actually You're full of propositions. Yeah, I'm reading a book. Have you ever read any of Thomas Sowell? I?

Dean: have not.

Dan: Yeah, he's a 93, 94-year-old economist at Stanford University and he's got 60 years of work that he's done and he's got a great book. It's a book I'm going to read continually. I have about three or four books that I just read continually. One of them is called the Technological System by Jacques Hulot, a French sociologist, jacques Lull, french sociologist, and it does the best job of describing what technology does to people, what it does to organizations, when they're totally reactive to it.

Dean: You know in other words.

Dan: They have no sense of agency regarding technology. They're just being impacted, and it's really good. He wrote it probably in the 60s or 70s and it's just got a lot of great observations in it.

Dean: And.

Dan: I've read it. I've probably read it. I started reading it in 1980, and I've probably read it three or four times. One book fell apart because there was so much notes and online Really Wow. Yeah, the binding fell apart.

Dean: What's it called again? It's called the.

Dan: Technological System.

Dean: The.

Dan: Technological System. Jacques, you know Elal and there's quite a good YouTube interview with him If you want to look it up. It's about 25, 30 minutes and very, very, very engaging mind. He really gets you to think when he talks about it. But the book that I'm talking about right now, this is Thomas Sowell. It's called Intellectuals and Society and he said if you take all the intellectuals in the world and you put all their sense of how the world works, at best it could represent 1% of the knowledge that's needed for the world to run every day the other 99%, and he calls it the difference between specialized knowledge and mundane knowledge.

Okay, so specialized knowledge is where somebody really goes deep, really goes deep into something and then develops. You know, if the whole world would just operate according to what I'm seeing here, it would be a better world. And he says, and he said that's the intellectual approach. You know, I've I've really thought this deeply, and therefore what I want now is for someone to impose this on the planet. So, I feel good.

But, he says what actually makes the world work is just everybody going about their business and working out rules of, you know, teamwork, rules of action, transaction work. And he says and intellectuals have no access to this knowledge whatsoever because they're not involved in everyday life, they're off. You know they're looking down from a height and saying you know, I'd like to reorganize this whole thing, have the mundane knowledge are now being able to really get multiply the value that they're just getting out of their daily interactions at an exponentially high speed and that the intellectuals are probably.

The intellectuals are just if they're using AI. They're just doing that to multiply their theories. But they're not actionable ambition, they're theoretical. Theoretically ambitious right, yeah, yeah.

Dean:

Dan: Yeah.

Dean: You know, because that then can affect capacity and cash, you know.

Dan: Yeah, yeah, I mean, if you take it. I mean never have human beings had so many capabilities available to them but do they have any ability to go along with the capabilities?

Dean: Yeah.

Dan: Yeah.

Dean: And I think that that part of that ability is to recognize it. You know, vision ability to recognize the excess capacity that they have, you know.

Dan: And.

Dean: I think that that trusted you know.

Dan: The leverageable point in the reach column is the you know a heart level, like an endorsed uh being access to somebody else's um, to somebody else's trust level yeah, relationships yeah it's so it's amazing like I just like that I've seen so much opportunity AI introduced chat, gpt, that we're at a major this is a major jump, like language itself almost. I often go back and say I wonder who the first tribe? That was probably a tribe that developed a language so that they could communicate. You know where they could keep adding vocabulary. You know they could keep adding vocabulary and that they must have just taken over everything immediately. They just totally took over just because of their speed of teamwork, their speed of getting things done.

And then the next one was writing when they could write. And then you have another jump, because with writing came reading and then the next one came printing. You know, and I thought that when the microchip came in and you had digital language, I said this is the next gem. But digital language is just a really, really fast form of printing actually. It's just fast, but artificial intelligence is a fundamental breakthrough. So, we're right at the beginning.

Gutenberg is like 1455, and it must have been amazing to him and the people who knew about him that he could produce what it would take, you know, a hand writer would take months and months that he could produce one in a matter of you know hours. He could produce in hours, but as many as you wanted.

Dean: I wonder what the trickle down, like you know the transition, how long it took to eliminate the scribe industry.

Dan: Well, I will tell you this that they have statistics that within 40 years after Gutenberg there were 30,000 presses across northern Europe. So it took off like a rocket. You know it took off. And I mean, and you know, and it I mean in the next 150 years, we're just pure turmoil politically, economically, culturally in. Europe after that came and I think we're in that. We're in that period right now. We're feeling it, yeah, I think so too. Everybody's going to have to have a newcomer.

Dean: Yeah, that's right.

Dan: Probably on rescue all day 60 minutes at a time, right? Yeah, yeah, yeah, anyway. What have we gotten today? What have we? What's the garden produced today?

Dean: Well, I think that this, I think we had this thought of, I think you and I always come the two types of abilities. Well, the capability and the ability. No, theoretically ambitious and actionability Actionability- Theoretically ambitious and actionably ambitious.

Dan: The vast majority of people are theoretically ambitious.

Dean: They're not actionable. Yes.

Dan: I think that's a good distinction.

Dean: I do too.

That was what I was going to say that level and I think that the you know, when you see more that the I think, being an idea person, like a visionary, it's very difficult to see that there's a lot of people that don't have that ability. But you don't, because we take it for granted that we have that ability to see things and and have that uh, access to that. It doesn't feel like you know almost like you can't uh, you've got the curse of knowledge. We know what it's like to constantly have vision and see things, that the way things could be, um, and not really realize that most people don't have that, and I think it's we discount it, um, or you can't discount it by thinking, well, that that can't be do you know what I?

mean that there's got to be more to. It mean there's got to be, more to it.

Well, that's the easy part or whatever, but it's not and that's yeah. I think that the more I saw Kevin Smith, the filmmaker, the director. He was on there's a series online called the Big Think and they have, you know, different notable people talking about just their life philosophies or the things, and he said something that on his, the moment he decided to move into being kevin smith professionally, that that, the more he just decided to double down on just being more kevin smith for a living it's like he's really without using the words of unique ability or those things that that was the big shift for him is just to realize that the unique view, vision, perspective that he has is the more he doubles down on that, the more successful things have been for him. Yep, yep. So there's nothing you know, you've been Dan Sullivan professionally or professional. Dan Sullivan for years.

Dan: Yeah Well, 51, 51. Yeah, yeah, uh, it's created all sorts of tools. I mean uh you know, I remember the psychiatrist I went to the amen clinic to receive my um add diagnosis, you know because he's got. He's got about seven different types of ADD.

Dean: Yes, which one do you?

Dan: have. Yeah well, mine's not hyperactive at all.

Dean: No me neither yeah.

Dan: I mean it takes a lot to get me to move, Anyway, but mine is the constant being barbaric. It's sort of I'm thinking of this and then all of a sudden I think of something else.

Dean: And then.

Dan: now I've got two things to think about, and then the third one wants to join the party and everything else, and meanwhile I had something to do this morning and I just blew right past it.

Dean: Anyway.

Dan: Right, yeah, so anyway, but I had filled in. There's like 100 questions that you have to fill in online before they'll even accept you, and you know what's your day look like. You know mine pretty relaxed, good structure, everything like that. But the test, they do all sorts of brain scans. They test out concentration, they test out how long you can maintain attention on something. They do it at rest, they do it after exercise and everything like that. It's about three days.

There's about nine hours of it that they do. And so we got together and she said you know, if you look at how you answered our questionnaire, online and you look at our test. These are in separate universes. They don't have any relationship to each other. To each other. She said I've never seen such a wide span between the two. So well, I'm sorry, you know we just pretty soon we got to what I do for a living and I said well, I create thinking tools for entrepreneurs.

And so I told her, I gave her a couple of examples and she said well, I don't know who else you created these for, but you sure created them for yourself. And that's really what we do. Is that what we are best at in the marketplace is what we're trying to figure out for ourselves?

Dean: Yes, I think that's absolutely true.

Dan: We sell our therapies to others, that's right. We want to see if our self-therapies go beyond ourselves.

Dean: Yeah, exactly.

Dan: Yeah, yeah, all righty.

Dean: Okay Dan. That was a good one, yeah, are we on next week?

Dan: Yeah, oh, yeah, yeah, Perfect, perfect, okay, I'll be back.

Dean: I'll meet you here.

Dan: Okay, thanks Bye, thanks Bye. Thanks for watching.