Value is important, so raise prices. When clients choose a contractor, the price isn't always the most important thing to them. People hire contractors because they want to know if they understand their needs, keep their promises, and do good work. As long as the value of the service is clearly expressed and shown, raising prices doesn't always mean losing customers.

In this episode, Brad talks about:

• Common misconceptions about pricing in the contracting industry.
• Fear-based responses and scarcity mindset related to pricing.
• Personal experiences and realizations about underpricing jobs.
• Importance of confidence in pricing and sales techniques.
• Encourages listeners to seek help, practice sales skills, and believe in the possibility of raising prices.
• Impact of underpricing and explore the potential of raising prices for profitability.

Links to Resources:

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