Hammer and Grind Podcast EP17

Are 7 Touches Still Important?

The basic marketing principle of 7 touches is; it takes seven marketing impressions or touches, to get a prospect engaged with you to purchase.

This could be a sighting of your branded vehicle, a visit to your website, some social proofing on Facebook, Instagram or YouTube, the phone call, word of mouth, a yard sign and the list goes on and on.

While Brad and Eric debate and disagree what the most important marketing move might be for a given company, they both agree, the Seven Touches Rule is an old marketing principle and is arguably no longer a SEVEN!

You may know the “6 degrees of separation” principle implies all people are six or fewer social connections away from each other! Imagine you are only six social connections away from having coffee with your favorite actor, politician or musician!

Considering the internet has evolved and social media has exploded over the last decade, these numbers must certainly be shrinking.

The six degrees of separation theoretically could be 3 degrees and the 7 touches marketing principle might only be 4 touches in today’s marketplace!

The question becomes, what are the most important marketing touches to focus on? Brad and Eric agree a solid and sustainable company should be hitting on all marketing cylinders!

Whether the 7 touches remain accurate or not, becoming laser focused on promoting your company (your brand) on video, audio, social media platforms, a solid website, networking groups, collaborating with supporting companies, your company apparel and uniforms, vehicle wraps, capturing reviews, word of mouth exposure and EVERY creative marketing method to wisely tick the needle forward is paramount in business today.

Keep in mind, you’ll never truly know which marketing touch is working unless you are asking your prospects how they found out about your company and tracking the data. This is quite possibly the biggest take away from this podcast download.

Even if you are tracking, keep in mind, if the prospect tells you they found your company because of your truck wrap, it certainly isn’t the only touch or THE touch that convinced the prospect to choose your company, so make every touch count!

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