Is serviced accommodation a genuine upgrade on buy-to-let in today’s market? Ant sits down with SA operator Phil Saunders to unpack the numbers, the tech stack, and the reality of running SA at scale. From contractor-focused one-beds to 8-bed luxury homes, Phil shares the playbook: how to stabilise income, avoid the “Airbnb death spiral,” win more direct bookings, and navigate UK regulation. Includes a full case study of an 8-bed Grade II farmhouse (bought ~£300k; ~£130k–£140k gross; ~£40k+ net) — plus why adding a hot tub can add ~£40k/yr to revenue.

You’ll learn:

Why SA can deliver 2–3x BTL cashflow (with the same asset)

How to structure operations so it doesn’t become a second job

The two essential systems (channel manager + dynamic pricing)

Direct bookings strategy to keep 15–20% OTA fees in your pocket

Reviews, Superhost status, and safeguarding your listing performance

Regulation in Scotland/Wales/England — threats and opportunities

Market due diligence with AirDNA and why bigger homes can win

Links & Resources:

Phil on LinkedIn: “Phil Saunders”

Email: [email protected]