In today's digital world, making the most of social proof is important to build a strong and trustworthy business image. People can boost their credibility, gain trust from their audience, and eventually make their business successful by being open to being vulnerable, keeping a professional online presence, and using social proofing techniques.

In this episode, Brad talks about:

• How social proofing is seeking evidence of credibility online
• Importance of optimizing social media profiles for business success
• Impact of personal behavior on business perception
• Recommendations for optimizing personal and business profiles
• Strategies for showcasing team members on the website
• How clients engage in social proofing to assess integrity and character
• Importance of aligning online presence with target audience
• How personal image reflects on business reputation

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