Direction. Support. Accountability. According to our returning guest today, that's all it takes to succeed in any business. Lisa Campbell is a living example of how to transition from being a bookkeeper into a successful advisor. She turned her bookkeeping practice into a business that allows her the ability to serve her high-end client's needs as a profit strategist rather than a bookkeeper. Lisa is the owner of The Marcam Group (a profit strategy bookkeeping firm), Head of Mentoring North America for The Successful Bookkeeper and creator of the Accelerate 2 Advisor Mastermind program.

During this interview, you'll discover...

• How to use your knowledge and experience to pivot and open up new opportunities for your clients
• Different positioning techniques and the importance of having everything systemized
• Generalist bookkeeping vs specialist bookkeeping

To find out more about Lisa, visit https://www.thesuccessfulbookkeeper.com.