Have a painkiller solution not a vitamin solution. It means focus on a product or service that people have to have and not nice to have. With that in mind and backed by his team, today's guest built a company that he always wanted to work on. Shrad Rao is the co-founder and CEO of Wagepoint, which simplifies the function of payroll to help small business owners while staying compliant with federal, state, and local payroll regulations. During this interview, you'll discover... • The criteria for choosing a business • The importance of adaptation in scaling your business • The advantage of staying focused on small business customers To find out more about Shrad, visit https://www.thesuccessfulbookkeeper.com.