This is a special episode. It was originally broadcasted at the Accounting & Finance Show Americas virtual conference where Michael Palmer interviewed, Mike Michalowicz, who is the author of Profit First and his latest book, Get Different: Marketing That Can't Be Ignored! Mike passionately believes that the only thing a prospect knows about your business, until they do business with you, is your marketing. So, make it good. During this interview, you'll learn...

• Tips on how to market your bookkeeping business differently
• How to stand out from the crowd
• How to overcome fear of failure

To pre-order, Get Different: Marketing That Can't Be Ignored! and get free resources, go here.    To learn more about Mike, visit his website.  To become a Profit First Professional, explore this link.  This episode is sponsored by our friends at SweetProcess. To begin your free 28-day trial visit SweetProcess.com/successfulbookkeeper today.