Joined in this episode by George Bristow, Director & Co-Founder of Bristow & Hardy, a Manchester based recruitment marketing agency established in 2018. Understanding what works and doesn't work for recruitment companies - through their 5+ years of evolution. Working with numerous recruitment businesses across the UK & Internationally, helping them enhance their marketing strategies.

Lysha and George delve into the importance of cementing your company and personal brand but also talked discussion points such as...

• What is EVP? - They touched on maintaining a strong EVP, especially in a competitive market.

• Pros & Cons of GlassDoor Reviews

• Budget-friendly marketing strategies to benefit your business

• The importance of consistency and authenticity in marketing.

• Is ChatGPT any good for content creation?

• Advice for employees to engage with company social media posts to expand reach. 

This episode concluded with George emphasizing that while AI can be a useful tool for analysis and refining content, it should not replace the human element in communication. Personalising content or adding personal comments can make a significant difference - Whether using organic marketing strategies, improving their EVP, or embracing AI tools, recruitment firms have practical options to elevate their presence and attract top talent.

Connect with George here - https://www.linkedin.com/in/george-bristow-205625a4/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much moredidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.