Kristie Perrotte, Founder of Thrive Recruitment Marketing, delves deep into the intersection of marketing and recruitment, breaking down why it’s no longer enough to rely solely on personal branding. Kristie emphasises the importance of marketing accountability and measuring ROI, especially as recruitment becomes more data driven and complex.

They both unpack the difference between personal branding and a full scale marketing strategy, with Kristie noting that while a personal brand can open door, especially in sales, it’s just one ingredient in the bigger picture. Lysha jumps in with a baking analogy, likening personal branding to the eggs in a cake, while the full marketing strategy is the recipe that brings everything together.

The conversation also covers scaling beyond the founder's brand, the role of strategic personal branding for leadership, and how executive profiling helps align public messaging with business goals. No more chasing viral posts - it's about creating purposeful content that aligns with company values.

When it comes to recruitment strategy, they focus on the "three C's": candidate acquisition, client acquisition and internal headcount. They emphasise the value of setting KPIs, tracking conversions and reactivating dormant contacts instead of constantly hunting for new leads.

To wrap it up, Lysha and Kristie explore the human side of marketing, discussing how relationships and referrals are still key. While automation and AI are powerful tools, they agree that the heart of great marketing is still creative thinking, strategic messaging and real human connection.

Connect with Kristie here - https://www.linkedin.com/in/kristieperrotte/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Sonny Dickinson, shares his journey from early hospitality roles in London to becoming Director at Core Elevate, a division of Core Recruitment.

Despite opportunities to pivot to tech, Sonny remained passionate about hospitality, leading the charge in quick service restaurant recruitment.

He dives into the launch of Core Elevate, empowering his team through tech leadership roles and the evolving recruitment landscape. Sonny also opens up about humanising the candidate experience with his unique “cuddle afternoons” and the need for more empathy in the industry.

Sonny and Lysha explore the future of hospitality recruitment, the power of niche branding and the importance of staying connected to people - both clients and candidates.

Connect with Sonny here - https://www.linkedin.com/in/sonny-dickinson-b9b571109/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Shannon McKechnie, Managing Director of MBN Solutions and host of the A Class Act, about her 20 year journey in recruitment. Shannon shares how she began her career at Reed, spending 14 years in office services before pivoting to tech recruitment during the pandemic. After roles in a tech startup and Net Talent, she joined MBN Solutions, a niche data and AI talent partner with a growing presence in the UK, Europe, the US and ambitions for global expansion.

The episode explores to the evolution of MBN, the launch of A Class Act, and the value of authentic, personal conversations in the business world.

Shannon and Lysha emphasise the importance of using data not just to meet KPIs but to tell meaningful stories that inspire and engage teams. They discuss the shift toward data driven recruitment, highlighting how metrics like placement efficiency and average invoice value can drive better performance and employee engagement. Shannon also reflects on building a sustainable business, the significance of individual leadership narratives, and MBN’s strategy for organic market growth, underpinned by data insights and a strong, ambitious team culture.

Connect with Shannon here - https://www.linkedin.com/in/shannonmckechnie/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Welcome, all the way from New York City, Adam Posner, Founder of NHP Talent Group and host of #thePOZcast. Adam shares his journey from a 15-year career in marketing to becoming a boutique staffing firm owner and seasoned recruiter. He discusses the power of leveraging industry expertise, integrating AI tools like Newt for workflow automation and the evolving role of recruiters in the age of technology.

Lysha and Adam explore how emotional agility, active listening and evaluating problem solving skills are key in both recruitment and personal development. They also touch on the concept of “lifequakes,” sharing personal stories of resilience and transformation.

Rounding out the episode, Adam offers insights into his podcasting success, stressing preparation, consistency, and authentic connection. This conversation is a rich blend of industry expertise, human insight and forward looking advice for recruitment professionals.

Connect with Adam here - https://www.linkedin.com/in/adamjposner/

www.thePOZcast.com

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Hannah Morrison, a Legal Director at Brabners, shares her expertise in recruitment law - focusing on advising businesses that hire temporary, contract and permanent staff. She emphasised the increasing use of employee ownership trusts to help recruitment companies unlock business value.

Hannah also highlighted the importance of having strong legal documentation - including terms of business, shareholder agreements and employment contracts, even when a business is just starting out.

Together, Lysha and Hannah discussed the value of establishing sound business processes to mitigate risk, recommending the use of trade bodies and resources like ChatGPT for drafting templates. They also underlined the need for restrictive covenants in employment contracts, noting that they must be reasonable and tailored to the role, especially after promotions. The conversation concluded with a discussion on balancing competition and business protection, advocating for fair employment practices and the potential of employee ownership models.

Who would be interested in a follow up episode? Covering more of these topics...

Connect with Hannah here - https://www.linkedin.com/in/hannah-morrison-27b28530/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Lysha Holmes shares three things every recruiter should do today without fail.She emphasises the importance of maintaining a consistent personal brand across all platforms, urging all recruiters to tailor their messaging while preserving authenticity.

Lysha also advises recruiters to be open to new technologies but to adopt them thoughtfully, prioritising a full understanding and use of existing tools, especially CRM systems, before investing in new solutions.

Most importantly, she highlights the enduring value of F2F interactions, encouraging recruiters to deepen relationships with clients and candidates through personal engagement and by offering market insights beyond just sharing CVs.

Her insights aim to help recruiters at all levels build trust, deliver greater value, and attract top talent in a competitive market.

Connect with Lysha here - https://www.linkedin.com/in/lyshaholmesr2r/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Welcome Mike Winnet, known for successfully scaling and selling his e-learning company for £8 million. Mike shares his entrepreneurial journey, from working in startups to building his own business after feeling undervalued in his previous role. With strong financial planning and risk management, he created a solid runway that allowed him to transition confidently into entrepreneurship.

Mike discusses his scalable content business model, which focused on creating engaging, reusable e-learning videos. He also explains how collaborating with skilled professionals, rather than going it alone, was key to his business success.

The conversation also delves into authentic personal branding in the B2B space. Mike explains how targeting quality leads with high impact content is more effective than chasing large audiences. He contrasts content strategies aimed at brand growth versus those tailored for sales, illustrating this with a powerful case where he helped a client secure a year’s worth of sales in just six weeks.

Mike shares insights on leveraging client relationships to drive revenue, citing his work with Arsenal Football Club as an example. He explains how understanding industry specific challenges and using LinkedIn to connect with decision makers can open new business opportunities.

Emphasising quality over quantity, Mike and Lysha discuss why sales focused content outperforms disposable social media posts. He explains how some of his older videos continue to drive significant sales and why he sticks to platforms like LinkedIn and YouTube for business growth.

Finally, Mike outlines his targeted content marketing strategy. He highlights the importance of aligning content with revenue goals and creating solutions oriented messaging for recruitment companies focused on client acquisition, talent sourcing, and brand appeal.

Connect with Mike here - www.linkedin.com/in/mikewinnet

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Helen Plumridge, Founder of Hypa Consulting, explores her evolution from recruiter to entrepreneur and her mission to support female founders in the recruitment industry. Helen shares her personal motivations, including her childhood ambitions, the influence of female role models and the backing of her husband and late father-in-law, which helped fuel her decision to start her own business.

Lysha and Helen delve into the persistent barriers women face in entrepreneurship, from mindset challenges and lifestyle factors to the startling statistic that only 1% of female founders receive investment globally. They stress the power of visibility, mentorship and mindset in shifting this landscape and Helen shares a story of a female founder who triumphed over these hurdles.

Wrapping up, the conversation turns practical, with actionable strategies to strengthen mindset and build resilience. From Jim Rohn’s wisdom to the power of peer support, self-care, and exercise, the episode offers a holistic take on what it truly takes to thrive as a female entrepreneur in 2025.

Enjoy the episode

Connect with Helen here - https://www.linkedin.com/in/helenplumridge1/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Kerri-Ann Hargreaves, Founder of Consult Ka, explores the evolving world of recruitment, in this episode. Kerri-Ann shares her journey from finance to recruitment and how her business emphasises human connection in an industry often driven by numbers.

Kerri-Ann and Lysha reflect on the importance of authenticity, both in social selling and personal branding and how a strong online presence can impact job prospects.

They explore the shift from passive to active recruitment, the role of technology and cybersecurity, and the need for recruiters to balance personal relationships with innovation. Kerri-Ann also discusses the consulting side of her work and hints at relaunching her own podcast, Recruitment room 101.

Connect with Kerri-Ann here -https://www.linkedin.com/in/kerriannhargreaves/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Welcome Kath Reynolds, Director and Co-founder of Balance Recruitment, with a career spanning over 35 years in finance - 25 of which have been dedicated to recruitment finance, including senior leadership roles at Robert Walters in Sydney and New Zealand.

Kath brings a depth of experience and insight into the financial foundations of the recruitment industry.

The episode explored the vital role that financial understanding plays in effective leadership and business development. Kath emphasises that without a strong grasp of the numbers, a business lacks a reliable foundation. She explains that leaders must be aligned with individuals who not only understand financial data but can also communicate it clearly, enabling better strategy and decision making.

Throughout the discussion, Kath and Lysha highlight the importance of treating individual recruiters as mini businesses, each responsible for their own margins, costs and commercial outcomes. This mindset fosters greater ownership and transparency, which in turn can lead to improved profitability. They also touch on the benefits of involving recruiters in back office processes to strengthen collaboration and drive efficiency.

A key theme touched on is the structure of commission schemes. Both explore how incentive models should be aligned with market realities and payment terms. They advocate for systems where payments are made only after clients have paid, to avoid legal complications and encourage long term thinking. Kath shares her experience designing commission schemes that offer flexibility such as monthly or quarterly payments adjusted to invoice timelines whilst maintaining focus on the bigger picture.

Kath addresses the growing need for commercial awareness within the industry. Recruiters should understand the financial implications of their work, including the cost of their desks and the revenue they generate. By equipping recruiters with this knowledge, businesses can cultivate a more strategic and financially literate workforce.

Connect with Kath here - https://www.linkedin.com/in/kathreynolds1/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.