Welcome Mike Winnet, known for successfully scaling and selling his e-learning company for £8 million. Mike shares his entrepreneurial journey, from working in startups to building his own business after feeling undervalued in his previous role. With strong financial planning and risk management, he created a solid runway that allowed him to transition confidently into entrepreneurship.

Mike discusses his scalable content business model, which focused on creating engaging, reusable e-learning videos. He also explains how collaborating with skilled professionals, rather than going it alone, was key to his business success.

The conversation also delves into authentic personal branding in the B2B space. Mike explains how targeting quality leads with high impact content is more effective than chasing large audiences. He contrasts content strategies aimed at brand growth versus those tailored for sales, illustrating this with a powerful case where he helped a client secure a year’s worth of sales in just six weeks.

Mike shares insights on leveraging client relationships to drive revenue, citing his work with Arsenal Football Club as an example. He explains how understanding industry specific challenges and using LinkedIn to connect with decision makers can open new business opportunities.

Emphasising quality over quantity, Mike and Lysha discuss why sales focused content outperforms disposable social media posts. He explains how some of his older videos continue to drive significant sales and why he sticks to platforms like LinkedIn and YouTube for business growth.

Finally, Mike outlines his targeted content marketing strategy. He highlights the importance of aligning content with revenue goals and creating solutions oriented messaging for recruitment companies focused on client acquisition, talent sourcing, and brand appeal.

Connect with Mike here - www.linkedin.com/in/mikewinnet

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.