The biggest driver of success is your mindset.

Owner of She Thinks Big Coaching, Geraldine is a business strategist and coach for CPAs. Her passion is empowering business owners to unleash their full potential.

She joins us this week to talk about what a successful mindset looks like, and shares tips on how to grow your business.

During this interview, you'll learn...

• Why it’s important to get into your clients’ shoes to really understand their needs
• How your mindset could be stunting your business’ growth
• Why focusing on outcomes versus deliverables is a better marketing strategy

Learn more about Geraldine on her website.

Connect with her on LinkedIn.

A SPECIAL ANNOUNCEMENT for Successful Bookkeeper podcast listeners!!

Join us December 2nd, 2021 at The Successful Bookkeeper Summit - a two-day free virtual event featuring inspiring speakers from the bookkeeping, accounting and business worlds!

To save your free spot, CLICK HERE. 

Time Stamps

1:50 - Geraldine’s career journey & challenges she faces as a small business owner

5:20 - Taking an empathetic approach to understanding your customers’ needs

13:34 - The thinking rut that bookkeepers can get trapped in

30:02 - How the positive power of being fed up can help steer you in the right direction