The Recruiter's Recruitment Podcast

EP266: Tom White, CEO At 5Values - Why The Phone Is More Important Than AI


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Our host, Lysha Holmes is joined by Tom White, Owner & Founder of 5 Values - a recruitment & media business. Tom dives deep into his journey from starting out in recruitment back in 2008 to now leading a business that spans across three brands: 5V Tech, 5V Video, & 5V Media. Alongside his role as CEO at 5values, he also produces sales advice content through his platform- Tom White Talks; Sharing his expertise with over 45,000 followers across social media platforms.

In this weeks episode:

Tom reflects on debunking the myths surrounding sales, arguing that sales skills are essential for everyone, while some people shy away from selling, it’s a skill that everyone should embrace to succeed in any field.

Despite the growing use of technology & messaging apps, Tom advocates for the timeless power of a phone call in sales negotiations; discussing how phone calls allow for deeper rapport building and quicker resolution of issues—an element that’s often missing from text-based communication.

AI in recruitment:is a tool, not a threat...

Reflecting on changes in social media, they both agree LinkedIn’s effectiveness as a recruitment tool has waned over time. Tom shares how he’s adjusted his strategy, using video content on LinkedIn to connect with clients & expand his business network.

Both plunge into the importance of building a broader approach to attracting clients and candidates, rather than relying solely on LinkedIn.

Despite economic challenges and industry changes, Tom delve into the topic of how adaptability is key. Creating meaningful content can help navigate difficult times; embracing new technologies & staying passionate about your work will be essential for success.

There is so much value in this episode and so much to take away from it... enjoy!

Connect with Tom here - https://www.linkedin.com/in/tom5values/



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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .




Our Sponsor:




Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.




Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...




Our Partners:




Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/




Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.




Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

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The Recruiter's Recruitment PodcastBy Lysha Holmes

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