Escape Your Limits & LIFTS

Ep.27 - Cub Swanson, The Killer in the UFC


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Facing physical battles or business challenges, few fighters have more impressive UFC news headlines than featherweight legend, "Killer" Cub Swanson.

Watch the full episode on YouTube – https://youtu.be/KPI66yyeQOU

One of the most exciting fighters in UFC history, Cub Swanson has 25 wins to his name, but has also been awarded fight of the night, knockout of the night, fight of the year and more on multiple occasions.

Despite his explosive actions in the cage, this mild-mannered family man leads a very different life day-to-day, but his fighting spirit and hunger for success still drives everything he does in every aspect of his business life.

Dealing with family issues from as young as three years old when his father passed away, Cub is no stranger to coping with a challenge and overcoming adversity, but wholesomely appreciates the love and support he's received from those close to him.

Cub started martial arts at 19, but felt anxious about confrontation at first. Never wanting to fight, he soon got the taste for combat as the ultimate test of him being a man, or discovering whether particular martial arts work against others or in a practical sense.

Rough around the edges to begin with, Cub explains how his UFC journey has expanded his horizons, humbled him and allowed him to grow into who he is today with so much on his shoulders.

Today, Cub's business is not just in the cage, but in his Killer Cub clothing line and looking to the future to implement his retirement plan post-Octagon.

Episode Highlights:

  • Cub is king of balancing business and personal life. In his case, it's how to channel aggression in the cage but stay relaxed and polite out of it. Learn how you can develop who you are on both sides of life, whatever you do.
  • Hear how being stubborn can be a positive trait and used as motivation or determination to achieve anything.
  • When's the best time to step out of your comfort zone and put everything into following your passion and becoming the best at what you do?
  • Take inspiration from everywhere, and help it drive you to success and achievement.

Join Matthew Januszek in conversation with UFC featherweight legend, Cub Swanson…

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Escape Your Limits & LIFTSBy Matthew Januszek

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