In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas...

 

In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's last two albums, TRANSLATION and ELEVATION! Learn from Rachel's valuable insights into the process of working with other artists and their teams, marketing the albums, and tapping into the power of the Black Eyed Peas fan club!

 

If you're an artist or manager looking to leverage collaborations and grow your fan base in new markets, this episode is packed with practical advice and insights directly from one of the biggest groups in the world!

 

DISCOVER:

1. What The Ins and Outs of Black Eyed Peas' Collaboration Process Looked Like

2. How To Effectively Market An Album Featuring Various Artists

3. The Role of Fan Clubs in Promoting New Music

4. What Advice Managers Can Learn From The Highest Levels of Artist Collaboration

5. Why It's Critical To Arm Your Team With Top Notch Content

 

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Follow Rachel on Instagram!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!