Kyle Campion, LinkedIn Ghostwriter, explores his unconventional career journey from recruitment to LinkedIn ghostwriting. He shares how he began his career in recruitment in 2011 and co founded KCR Associates with his sister Rachel in 2015.

Rachel now manages the recruitment agency; whilst focusing on roles in sales, customer service and commercial real estate. Kyle made a bold career pivot in late 2023 to pursue his passion for content creation as a LinkedIn ghostwriter and coach.

Lysha and Kyle dig deep into the challenges and rewards of working with family, maintaining healthy boundaries and transitioning into a completely new industry.

Kyle explains his ghostwriting onboarding and coaching frameworks, emphasising the importance of consistency, long term strategy and understanding the nuances of LinkedIn as a platform.

The conversation touches on vulnerability in content, with both Kyle and Lysha sharing personal experiences about showing up authentically online.

Wrapping up, they discuss how to balance authenticity with strategy in LinkedIn content, the evolving role of AI in content creation and the importance of maintaining a genuine voice. Whether you're in recruitment, content creation, or navigating a career shift, this episode is packed with insight and inspiration. So...

Connect with Kyle here - linkedin.com/in/kylecampion

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT, Bristol & Hardy and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

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Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently. Find out more here – https://bristowandhardy.co.uk