On Strategy Showcase

Ep#3 Start-Ups, Scale-Ups and Grown-Ups


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In this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their competitive landscape. We're joined by Smirnoff Vodka's Global SVP, Stephanie Jacoby, Domino's Pizza's SVP, Chief Brand Officer, Kate Trumbull, and Land O'Lakes SVP and CMO, Heather Malenshek. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) for sponsoring this series. More at gotracksuit.com.

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On Strategy ShowcaseBy Fergus O’Carroll

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