“One of the biggest challenges I see is that women do not have enough profit coming out of their business, and the base behind that is they are not charging high enough prices.”

-Natalie Eckdahl   Overcoming the struggles of building a business is tough enough, and yet for a lot of women, there are considerable added pressures. Not just in terms of feeling like an imposter in the workplace, but being scared to price at equal value, or paying themselves less to not upset male colleagues or partners.   Women on average price themselves 28% lower than their male peers. In the first part of a two-part series, Natalie Eckdahl, founder of BizChix who is the host of the longest-running female entrepreneur podcast and voted one of the top women in business to listen to, talks about shattering glass ceilings, empowering women in business and how to create the life of your dreams.   If you are building a successful bookkeeping business but are struggling to overcome limiting beliefs, this two-part episode series is the one for you. Natalie Eckdahl has years of experience helping women get past their negative and limiting mindsets to achieve their personal and professional goals.   Her three-pillar approach to creating an enjoyable, profitable, and sustainable business, could be just what you are looking for to build your confidence and take your bookkeeping business to the next level.   During this interview, you'll learn...

• The value of finding & doing work that fulfills you
• How to change your mindset to one of growth and value, not scarcity
• The importance of overcoming self-made barriers to success

Click here to find out more about Natalie.

Connect with her on LinkedIn.

Go to this link to listen to the BizChix podcast.   Don’t miss a chance to get your free ticket to The Successful Bookkeeper Summit on November 9th 2022! Natalie will be speaking there, so click here for more information.   Time Stamps      

2:44 - Natalie talks about her career journey 8:10 - Getting used to changing direction 12:20 - Valuing your family, the true V.I.P’s 15:30 - The barriers to enduring business 18:30 - Shattering glass ceilings 24:02 - Changing the numbers by changing our mindset 27:30 - The difficulties of finding your niche