Feeling overwhelmed and unsure on how to use Instagram to connect with your audience? Or how to promote your online health program without feeling pushy?

When it comes to social media, my advice to my clients is to do everything strategically. Let's not do anything for vanity numbers, but let's be really smart about the actions we take in our business so that we can be effective with what we put into our work.

Today we have an incredible guest, Social Media Strategist and Educator Chris Emmer from Sweaty Wisdom. She does an amazing job teaching not just about Instagram, but how we use social media to connect with real people - and then convert them into joining our online program and working with us.

Here's what we talked about:

• How health professionals can balance between being authentic AND staying professional when posting on social media (Chris' tip: Keep it simple and connect online in the same way you do with your clients in person!)
• What numbers we need to aim for on social media (it's really about your engagement rate!)
• How to know what to post (It comes down to two main types of content: valuable & promotional!)
• The types of valuable content we can include in our strategy (Chris breaks down four categories!)
• Helpful tips on using Instagram Stories and DMs to connect with more people (nowadays people are spending more time in Stories!)

Your social media strategy will be as unique as yourself. If you think about how you connect in person, you already know how to do it online. It's just a little bit of fine-tuning and creating your strategy - and you'll be on your way to building stronger connections with your audience!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about steps to take to market your online program:

• Ep. 06: How to Grow an Email List as a Health Practitioner
• Ep. 32: Content Strategy for Program Launches with JessCreatives
• Ep.35 Launch Without a List