Our words are some of the most powerful things that we have control over.

As health professionals, we learned how to counsel, how to communicate and how to talk with clients in our practices and our offices.

But we didn't learn a lot about the written word outside of what we wrote for our professors.

As you are thinking of what to write on your website, in your emails and in your social media posts, how you felt lost between the world of academic writing and this new way of writing online?

Today we have another amazing guest, Copywriter and Launch strategist Katie Momo, and she shares her insights and strategies to use with your written words online, to make that connection with the people that you're wanting to help.

Here's what we talked about:

• What exactly is copy? (and the difference between content copywriters and sales copywriters!)
• Tips on how to write copy that your ideal clients will resonate with (you always need an end goal for your sales copy!)
• Ways to think of sales conversations (you're helping them avoid a bigger problem!)
• The different kinds of guarantees that you can offer (and how health professionals can approach testimonials!)

Your business online is almost fully built on written words. Your goal is to connect with people in a way where they know what you offer is the solution to their specific problem, so you can reach and support more people with your expertise.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about content creation:

• Ep. 05: Do I need an email list to launch an online program?
• Ep. 06: How to Grow an Email List as a Health Practitioner

• Ep. 32: Content Strategy for Program Launches with JessCreatives