Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers.

Jen walks you through:

• The difference between transactional and relational selling

• How to connect with customers, uncover what matters, and avoid rushing the sale

• Using AI and smart word tracks to pivot conversations toward value, not just price

• The 5 "checkboxes" to establish rapport, confidence, and trust before asking for an appointment

• Real-world examples and exercises to shift your sales approach immediately

If you want to stop high-pressure selling and start building relationships that convert, this episode is your roadmap.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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