“You have to be willing to think a little bit differently about your business. If you follow what everyone else is doing, you’re going to get the same results everybody got.” -Racheal Cook

Building a business is hard. There are so many barriers to success that the last thing we need is to get in our own way, either by supremely undervaluing our skills, or dramatically overestimating the market for them. We all want to follow our passions, but we need to temper that desire with the real-world potential of earning from it. 

We start our own businesses to gain the flexibility and freedom often not afforded to us elsewhere. But we must be careful not to let our pricing trap us into a situation where we may be our boss but have no time or energy for anything else. 

Racheal Cook, owner of the CEO Collective and host of the Promote Yourself To CEO podcast, is this episode’s featured guest. She has spent her career helping women create sustainable success on their own terms. She speaks to the power of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters. 

If you are struggling, unsure why everyone else seems so successful, but you are working more and more hours and only being rewarded with less time and energy, then this is the episode to help level up your thinking into a more proactive and strategic mindset. 

During this interview, you'll learn...

• The value of investing in relationships
• How to break free of entrepreneurial poverty
• The importance of pricing for the value of your skills

To find out more about Racheal, click here. 

Connect with her on LinkedIn and Instagram.

Listen to Racheal's Promote Yourself To CEO podcast.

Time Stamps    

01:37 - Racheal discusses her career journey  04:05 - Eliminating entrepreneurial poverty 08:12 - Finding the value in your offering 11:05 - Pricing for your business 13:01 - Underpriced & overworked  17:50 - Lifetime client value 27:35 - Committing to building relationships  32:10 - Promote yourself to CEO

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