“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“ -Dida Clifton

Dida Clifton, a former US Air Force veteran and founder of The Office Squad, shares her inspiring journey from military operations to running a successful bookkeeping business. She opens up about tackling challenges like pricing, hiring, and networking while revealing how her military background shaped her leadership style and company culture. 

In this interview, you’ll discover:

• Proven pricing strategies to reflect your true value
• Smart hiring & training practices to build a strong, aligned team
• How outsourcing can help you scale without sacrificing quality

Tune in to learn actionable strategies to overcome challenges, build your dream team, and create a flexible, scalable business model for long-term success.

To find out more about Dida click here.

Time Stamps 00:40 - From Military to Business: Dida's Journey 02:45 - Building the Office Squad: Strategies & Growth 06:45 - Pricing Strategies: Lessons Learned 09:15 - Networking: The Key to Business Growth 12:51 - Peer Groups: Support & Growth 14:49 - Military Influence: Leadership & Culture 19:58 - Systems & Processes: The Military Way 22:15 - Hiring & Culture: Finding the Right Fit 24:39 - Outsourcing: A Different Approach 27:53 - The Future of Bookkeeping: A Hybrid Model

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