In this continuation of our conversation with Bruce Philp, we dig deeper into what it means to step fully into your brand and the confidence it inspires in clients. When you downplay your value or operate under the shadow of imposter syndrome, you risk signaling uncertainty. But by embracing your brand with intention, you not only earn client trust—you grow into a bigger, brighter version of yourself.

What you’ll learn in this episode:

- Practical ways to combat and outsmart imposter syndrome.

- What it looks like when clients have total confidence in you and your expertise.

- Why clients want you to step into the role of “the answer”.

- How brand improvements help you grow into the leader your clients need.