"You think that you're competing against other accountants, but for people who are just starting, you're competing against 'free'. As far as they're concerned, 'I've been doing my bookkeeping and I was doing fine and it didn't cost me anything, so why should I pay you?'" -Keila Hill-Trawick

In this episode, Kyla Hill Treywick, founder and CEO of Little Fish Accounting, shares her journey into accounting and the lessons learned while building a thriving firm. She highlights the value of client relationships, effective team building, and maintaining a strong company culture to drive success.

In this episode, you'll learn…

• How to overcome challenges in starting & scaling a business with a quality-first approach
• Building a strong team & company culture
• Embracing industry trends focused on collaboration & connection

To learn more about Keila, connect with her on LinkedIn.

Check out her company website here.

Time Stamp

01:37 - Keila's career shift from corporate roles to launching an accounting firm 04:02 - Starting a business & refining services 07:44 - Overcoming challenges 12:20 - Evolving sales process 18:17 - Importance of diagnostics & addressing client needs up front 23:21 - Transitioning to relationship-focused services 26:28 - Prioritizing sustainable growth & intentional scaling 29:44 - Growing a remote team, managing turnover & fostering a strong company culture 34:27 - Embracing trends like collaboration, niching & human connection in accounting