The Successful Bookkeeper Podcast

EP473: Ruth Milligan - Building Influence Through Better Words


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"Speaking requires feedback. We have to listen to ourselves. We have to listen to each other and give feedback in order to get better. Speaking is social." -Ruth Milligan

Ruth Milligan, founder of Articulation and curator of TEDxColumbus, dives into how better communication leads to better business — especially for bookkeepers and business owners who want to be more clear, confident, and effective.

In this episode, you'll learn…

  • The hidden cost of unclear communication
  • How to fix filler words, jargon & "shaded habits"
  • How to explain complex topics without dumbing them down

To learn more about Ruth, click here.

Connect with her on LinkedIn.

Time Stamp

02:14 – Helping people own their voice & ideas 02:53 – From speechwriter to TEDx coach to business owner 05:47 – What's a "threshold concept" in speaking? 07:30 – Speaking is social: your audience decides the meaning 09:30 – Why technical experts lose audiences 14:35 – Bookkeepers: Your audience isn't in your field 15:15 – The pain (and power) of watching yourself speak 17:43 – The power of feedback & self-awareness 20:30 – Emails that confuse vs. emails that get results 23:00 – Declarative vs. procedural knowledge 25:00 – Training clients: Why reschedules are your problem 34:18 – Using AI for voice notes & speech prep 37:28 – The risks of AI hallucinations with real content 41:23 – A direct takeaway for introverts: Watch your "shaded habits" 43:07 – What you don't know can hurt your influence 45:48 – Breath: the simple fix for filler word 55:29 – Valuing yourself & your time

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