" I couldn't have moved to the next stage if I didn't learn what I learned there. Although the time there was difficult, it was such a key time period to launch me into the next phase of failing an insurance agency, which also taught me what I needed to learn in order to do what I'm doing now." -Cameron Davis In part one of this two-part series, Cameron Davis, owner of Imago Dei Bookkeeping & Consulting, shares how he turned a failed insurance venture into a purpose-driven bookkeeping business built on faith, family, and purpose. In this interview, you'll learn:

• How cold calling helped him land clients fast
• Why he avoids offering services that don't align with his vision
• How faith & family guide his business choices

Connect with Cameron on LinkedIn.

To learn more about Imago Dei Bookkeeping & Consulting, click here. Time Stamp 01:05 — Cameron's background & move from insurance to bookkeeping 03:25 — Early career in sales & marketing, starting an insurance agency 05:26 — Lessons from a failed insurance business & importance of systems 08:32 — How setbacks shaped his approach to business today 12:31 — Role of faith & family in overcoming challenges 14:45 — First bookkeeping client & early struggles to learn the craft 17:02 — Using cold calling to get initial clients & test the market 20:14 — Starting Imago Dei Bookkeeping with a clear purpose & focus 23:01 — Cameron's simple cold call approach & script overview 25:08 — His "wave" strategy for balancing growth & onboarding 29:50 — Knowing which services to avoid & staying true to business vision 30:51 — Building a business that aligns with life goals & family values