The Rent Roll with Jay Parsons

EP#52 Scott Eisen | Q23 '25 SFR Market Update & Outlook


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Rental housing economist Jay Parsons reviews the current state of affairs in the single-family rental market, sharing the latest data and trends. Is the ice-cold homebuyer market causing a big boom in SFR? Not exactly, but the SFR market is holding up fine — underscoring its lower-volatility nature. Additionally, Jay welcomes in this week's special guest, Scott Eisen. Scott is the chief investment officer and executive vice president at one of the nation's largest SFR owners, Invitation Homes. Jay and Scott talk about myths versus realities in the SFR market, and delve into Invitation Homes' growth strategy. How active is Invitation as a buyer on the MLS versus building and buying new build-to-rent homes? How eager are homebuilders to sell "excess inventory" to SFR owners at a time when many would-be homebuyers are sidelined? And as usual, Jay brings back recurring segments like "In the News" and "Rental Housing Trivia."

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The Rent Roll with Jay ParsonsBy Jay Parsons

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