The Rent Roll with Jay Parsons

EP#65 John Burns | 15 Predictions for Apartments & SFR 2026


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It's predictions time! Rental housing economist Jay Parsons shares 15 predictions for apartments and single-family rentals in 2026 — including his take that apartment absorption could drop off even if job market rallies, and Jay explains why that's not necessarily a bad signal for the sector. Jay also shares his takes on the impact of immigration policy, the outlook for apartment and SFR rents, and what role distress might play in the capital markets. In addition, the main event of this episode is our guest, the one and only John Burns — the founder and CEO of John Burns Research & Consulting. John shares his take on the 2026 outlook for home sales and for rental housing, and why 2026 could be a "boring year" in his words. Additionally, Jay shares the latest headlines touching on rental housing, including a big article from Bloomberg on how "luxury" apartments and pushing down rents even for lower-income renters. 

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The Rent Roll with Jay ParsonsBy Jay Parsons

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