Bret Contreras, "The Glute Guy", has found a niche and developed business after business in a market where it's hard to be heard. His workouts, training, books, studies and experience have led him to become a gym-owning serial entrepreneur that's kicking ass on Instagram.

Whether it's finding your one rep max or performing reps to failure, this episode of the Escape Your Limits podcast is a lesson in how to dominate a niche in a crowded market.

Watch the full episode on YouTube

Bret Contreras' journey on becoming The Glute Guy began as he wanted to develop his own muscles, motivated by insecurity as a youth. He successfully built his body through strength training, but still needed to get his ass in shape.

He studied for a PhD in Sports Science from New Zealand to learn the differences between squats and hip thrusts, so that he can find out what works best. As his passion for posteriors grew, he started putting the time in through personal training, community building, blogging and engaging with countless industry professionals and fitness enthusiasts to be the man to go to for all things glutes.

Decades later, he's pioneering the benefits of butt-based and lower body workouts through inventions, insight and inspiration on social media. Bret Contreras has been mentioned in 50 published studies, authored multiple books, founded The Glute Lab gym, and continues to be a stand-out voice as the world's foremost expert on glute training.

Bret Contreras is responsible for the staple exercise of social media influencers around the world – the hip thrust. He's developed a portfolio of products and has intellectual property behind most of the glute builders on the market.

With a social media following of nearly one million, a PhD in Sports Science and as a certified strength and conditioning specialist, The Glute Guy has never stopped pushing to be the best he can be.

Founder, author and inventor, Bret knows his niche and has dominated the crowded market to create multiple income streams for a lifetime of success.

Episode highlights -

• Why nobody talked about glutes in bodybuilding circles of yesteryear, and how the tides changed when Bret learned the science.
• How Instagram raised the profile of glute workouts and why they're important for anyone, regardless of gender.
• Why women have the voice and men no longer have the same platform on social media when it comes to which exercises work which muscles.
• Ways that Instagram has rewarded people who interact and engage with their audiences, and why it's important to be accessible instead of putting up barriers of celebrity and charging big money for the smallest of insights.
• How the perception of personal trainers can be very different compared to their ability and knowledge. Muscle doesn't beat science when it comes to helping others.
• The vulnerabilities of different business models, as well as why traditional business approaches are very different to the social media
• How education and consistency is important in anything you do. Always be teaching, always get content out and try to get out of your comfort zone.
• The difference between your Instagram feed and your Instagram story. It's important to know what to post where.

Join Matthew Januszek in conversation with Bret Contreras…