Branding is one of the most commonly misunderstood topics in music business and entrepreneurship. Branding yourself right, wrong, too early, late, not enough, or too much can render the whole effort ineffective. Where do you start?

In this episode, Circa and Corrin discuss the finer points of artist branding and visual identity. You'll learn how to nail down the Vision and Positioning of your own brand, spin that out into a visual identity, and reinforce your brand notions with every fan interaction...