We all know the story of the boy who cried wolf, and at the end of the story, the villagers stopped running to find the nonexistent wolf, which didn't end up very well for the boy. Well, what if there was an industry that's been effectively and essentially crying wolf? The difference here is that every time they say, “if we keep running and we pull out our wallets and give them money to get the wolf, that isn't there.” Well, that's what we're going to be talking about on today's episode.