Joe Rosa – CEO Avalanche Food Group. Along with brothers John and Ricky, Joe Rosa Founded Avalanche Food Group in 2009 and has grown the company to own and operate 8 Twin Peaks Restaurant locations with over 500 employees. It is a family business that prides itself on integrity, loyalty and a transparent family environment for all staff and employees. AFG stands for Accountability, Family and Gratitude. In 2011, AFG was awarded The Franchisees of the Year Award from the International Franchise Association.