Sayan is a serial entrepreneur and the founder of InvigorateNOW Health Sciences, an innovative health supplement brand. He’s also the creator of Sark Media Direct, a direct marketing consultancy that specializes in helping entrepreneurs grow to seven figures and beyond in the health and e-commerce industries. Passionate about combining cutting edge online marketing strategies with traditional direct response marketing, Sayan has helped his clients scale to eight figures and beyond. He’s worked with some of the biggest names in the industry, including Martha Stewart, Organifi, Zenith Labs, and more. Sayan has a knack for finding the “low hanging fruit” in his clients’ businesses. Whether it’s newspaper or radio ads, affiliate marketing or direct mail - he quickly finds the needle movers that produce results, in some cases, helping scale companies to beyond $100 Million / year. Through his consulting, he has helped a handful of entrepreneurs scale from zero to six and seven figures in their first year. A savvy investor, Sayan has stakes in three health supplement brands in addition to businesses he started from scratch. Sayan lives in New York City and enjoys spending time with family, friends and his fiancee, Amy   In this episode, we discuss buying unsold inventory in newspapers and on radio plus how to combine traditional media with digital media for profitable growth.