Out with the old and in with the new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market strategy.

They join Ignite USA Co-Host, Katie Martell, to explain how you can take the next big step through a Converged Growth Lens. In this episode, they explore why sales and marketing alignment might actually be unattainable, the Balkanization of customer data, and much, much more.

To find out more about taking your GTM strategy to the next level, make sure you attend Adam and Martin’s session at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_102:_how_to_transform_your_go-to-market_strategy

Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.