In this special podcast episode marking the launch of Integrity Grown™, AEA's verification standard, John Kempf shares the heart behind this new brand.

John advocates for a shift towards verifying outcomes rather than solely focusing on processes. Integrity Grown prioritizes the verification of outcomes across several key areas:

• Harvest Quality and Nutritional Integrity: Ensuring the produce meets high quality standards and retains its nutritional value.

• Harvest Freedom from Toxins: Guaranteeing that the harvest is free from harmful substances such as molds, mycotoxins, toxic elements, and pesticides above defined thresholds.

• Soil Health and Ecosystem Regeneration: Promoting practices that foster soil health and contribute to the restoration of ecosystems

Moreover, Integrity Grown assesses farming processes within the broader context of regenerative agriculture. Practices like tillage, limited livestock incorporation due to regulatory constraints, or the necessity of pesticide applications are evaluated on a spectrum, considering the specific farm and crop context.

Integrity Grown extends its evaluation to the relationships between supply networks and farmers. It emphasizes the importance of developing synergistic relationships with growers, empowering them as stewards of the land, and ensuring fair compensation for producing exceptional quality.

Through Integrity Grown, AEA aims to redefine agricultural standards by prioritizing outcomes, promoting regenerative practices, and fostering mutually beneficial relationships within the agricultural supply chain. You can learn more about Integrity Grown here. About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.

Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.

Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.

AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.

AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.

Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.

Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

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VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk