Gertrude Allen is CEO of Pet-Plate, a direct to consumer pet food business, as well as an investor, brand-builder and operator. In this episode of In the Sauce, Ali and Gertrude get down to brass tacks about all things fundraising. Gertrude breaks down when it's time to move from friends and family to angels and early stage institutional investors, the key metrics those investors will be looking for as they evaluate your business, and what founders should be looking for as they evaluate opportunities.

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