Welcome to the Plant-Based Canada Podcast! In today’s episode, we’re joined by Raymond Cruzzola to discuss ‘I’m Trying’ a film that documents Regan Russell - an animal rights activist killed in 2020 during a peaceful protest outside a slaughterhouse - and the ongoing fight for justice that she inspired.

Ray is a Toronto-based documentary filmmaker and video producer with over a decade of experience creating socially driven visual content. A graduate of Humber College’s Film and Television Production program, he has produced a range of short videos for nonprofit and grassroots campaigns focused on activism, justice, and environmental sustainability.

Ray’s work is grounded in the belief that if we have the power to reduce suffering, we have a moral responsibility to act, even when it’s uncomfortable. His films reflect a deep commitment to both humans and animal rights as well as environmental justice.

With a background in both digital strategy and grassroots storytelling, Ray brings a thoughtful, visually grounded approach to nonfiction filmmaking - one that centers the voices and movements most often overlooked, and that invites audiences to not just bear witness, but to respond.

I’m Trying: Instagram, Facebook

Raymond Cruzzola: Instagram, Facebook, LinkedIn

World Change Media: Website, Instagram, Facebook

Anita Krajnc: Instagram, Facebook, LinkedIn

Plant Based Treaty: Website, Instagram, Facebook, LinkedIn

Animal Save Movement: Website, Instagram, Facebook, LinkedIn

Toronto Pig Save: Website, Instagram, Facebook

PBC Conference - Get Tickets Here

Plant-Based Canada’s Socials: Instagram, Facebook, Website, X @PBC_org

Bonus Promotion:  Explore the University of Guelph’s online Plant-Based Nutrition Certificate. Each 4-week course covers key topics like health benefits, disease prevention, and environmental impact. It features expert-led, research-based learning and a supportive community. Use code PBC2026 to save 10% at uoguel.ph/pbn. 

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