BONNIE WAN is Partner and Head of Brand Strategy at the world-renowned advertising agency Goodby, Silverstein & Partners (GS&P), Wan leads strategy for Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, Kraft-Heinz, and PepsiCo. 

She's is also the creator, author, and teacher of The Life Brief, a profound and empowering tool that distills the practice of brand strategy into its simplest, clearest, and most effective form to help people get clear, take meaningful action, and live with greater intention and imagination. 

With The Life Brief, Bonnie guides us in breaking through the clutter and creating a life that is wholly and uniquely our own.

Bonnie was recently named to Ad Age’s 2023 Class of Leading Women and 2022’s Chief Strategy Officer of the Year.

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