In this latest episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global ABX Director of Henkel Ryan Almond to discuss the evolution of ABM and if there is a fundamental difference between ABM and ABX.

They also delve into everything from how AI is seeping into ABM from a content and analytics perspective to where sales is going with its relationship to marketing. Plus, Ryan shares the key attributes to the ideal ABMer.

If you want to hear more about the ABM journey at Henkel, check Ryan’s session at the B2B Marketing Global ABM Conference and book your tickets here: https://b2bmarketing.swoogo.com/abmglobalconference