In this episode of The Disruptive Successor Show, Jonathan features Amanda Holmes, the daughter of legendary sales expert Chet Holmes and CEO of Chet Holmes Int'l. She shares her unlikely rise to her father's legacy and the timeless lessons contained in her father's book The Ultimate Sales Machine.

One of the key takeaways from the book is hyperfocus. For companies, it means doubling down on who your ideal buyer really is and knowing what their day-to-day looks like. Having this insight allows you to communicate your message directly to your ideal buyer and cut through the clutter factor.

She talks about the Dream 100 strategy pioneered by her father, the fastest and least expensive way to double sales. As a disruptive successor, Amanda remolded her father's methodology of high-intensity pressure into the simplification of growth.

HIGHLIGHT QUOTES

Amanda: Hyperfocus on your Dream 100 (or 12 or even 1!)

"There are always a smaller number of better buyers than there are all buyers. That means marketing and selling to them is cheaper than marketing and selling to all buyers."

Amanda: Reinterpreting Chet’s methodology with a holistic vision

"My father's no longer here, so we still teach the same methodology, it's just the intention is a little bit different. He did everything in pressure. I'm not going to do it in pressure. I had to change our methodology from double your sales. 

I'm sorry, if doubling your sales is going to kill you, if it's going to make you sick, if you're not going to be able to have time with your family because of that, I'm not interested in it. Our mission is to simplify growth so that it's easy and effortless for leaders so that they can have longevity in their lives and experience an abundance that is holistic."

Connect with Amanda and get The Ultimate Sales Machine:

LinkedIn | Instagram | Website

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