Ep 126 Stay focused: The Perfect Sale  - August 02

Joseph and Clay discussed their excitement for a live stream and the upcoming release of a new objection handling training class. Joseph explained how the class would teach techniques to eliminate objections before they even arise, creating a more seamless and natural sales conversation. 

Clay and Joseph discussed their experiences with the perfect sale, where Clay emphasized the importance of staying focused and sticking to the offer, while Joseph added that the most perfect outcome is when customers not only make a purchase but also leave a review or refer others to the business.

Clay and Joseph discussed the importance of building trust with customers by solving their problems and creating positive relationships. They emphasized the role of marketing in developing trust and highlighted the significance of delivering a professional and memorable experience. 

Clay and Joseph discussed the importance of cultivating relationships and establishing oneself as a specialist in order to build authority and trust. They shared examples of how being a specialist can differentiate one from others in the same field and attract more clients. 

Joseph and Clay discussed the importance of niching down in business and focusing on a specific problem to solve. They emphasized the need to clearly define what you do and simplify your message to make it more powerful and effective.

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