Episode 129 Options - they don't want it! - August 07

Joseph and Clay discussed the importance of offering multiple options to customers, emphasizing that people don't want to be sold things that don't address their specific problems. They recognized the need for a belief shift and aimed to help the electrical industry improve their sales by mastering the art of offering options. 

Joseph and Clay discussed the benefits of offering multiple options to customers instead of just one. They explained that by presenting choices in a structured and personalized manner, it allows customers to feel more involved in the decision-making process and increases the likelihood of them making a purchase. 

Clay and Joseph discussed the effectiveness of offering six options to customers, highlighting the success of their client Lucas who made a sale using this approach. They emphasized the importance of filling in gaps between the good, better, and best options to provide a more comprehensive and valuable service. -

Clay and Joseph discussed the success and ethical implications of using six options in sales presentations. They shared examples of clients who were initially skeptical but eventually embraced the effectiveness of presenting six options to customers. 

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