As we close out 2024, we’re excited to sit down with Malcolm Simkoff of Ritual Cannabis Hospitality. Simkoff honed his craft in some of Chicago’s most celebrated restaurants (Acadia, Elizabeth, Leña Brava...) before venturing to Tulum, where he navigated the region’s culinary gold rush. Upon returning to the U.S., he noticed a glaring gap in the cannabis industry: the lack of sophistication and care in public consumption spaces. Determined to change that, he founded Ritual Cannabis Hospitality, a company dedicated to redefining cannabis-infused lounge experiences with the same refinement and hospitality he advocated for in the culinary world. We dive into: Vegas lounge concepts, rubbing shoulders with the Mexican cartel in Tulum, the unique intricacies of serving cannabis, and much more.